NYC launch scorecard

— of — committed 5+ buyers for Nov 1, on pace after a strong Oct 14-16. Instagram builds the list but email and Google close the sales. Meta ads wave 2 with founding prices went live Oct 17. — targets are behind or at risk.

Snapshot exported Oct 17, 2026. Sales and marketing to end of Oct 16 (Wix US site, Meta Ads). Bookings to Oct 17. Targets from the Launch Game Plan, tasks from the Launch Tracker.

Committed 5+ pack buyers
—
target — by Nov 1
Paid single-class buyers
—
target — by Nov 1
Revenue before tax
—
target — by Oct 25
Paid seats per day, Oct 11-16
—
target —, free excluded
FiDi
—
Midtown
—
Single to 5+ upgrade, 30 days
—
target —

What to push this week

Ranked by impact on the Nov 1 number.

    Corporate outreach

    Maryanne. Midtown companies first. Every corporate sign-up counts toward the 120 committed buyers.

    GoalNowTargetByStatusNotes
    Where buyers come from

    From visitor to buyer

    Everyone since the site launched Aug 18. Committed and single-class buyers are separate groups.

    5+ pack buyers vs single-class buyers

    Where buyers come from

    Wix sales by source, first purchase per buyer. Last click, so email and Google include people who first found us on Instagram.

    Committed 5+Single-class
    Sales and studios

    New buyers per week

    Unique people, first purchase that week. Gifts and free classes excluded. Last bar is 3 days.

    Committed 5+Single-class

    Paid vs free bookings

    Confirmed bookings per week. Paid = used a paid-pack credit or a paid drop-in (Open Week included). Free = free Open Week, gift credits, test. *Includes classes already booked ahead.

    Paid FiDiPaid MidtownFree
    Marketing

    Website traffic by source

    Sessions per week (Tue-Mon). Hover a week for sign-ups and ad spend. *Oct 13-16 is 4 days.

    Weekly marketing numbers

    Website from Wix Analytics, contacts from Wix Contacts, ad spend from Meta (NYC campaigns only; Sep 29-Oct 5 is estimated from the daily split).

    WeekSessionsVisitorsFormsNew contactsContacts totalFrom IGFrom GoogleAd spend

    Instagram ads (NYC)

    Campaign "PSC NY Followers - Aug 20 wave 1". Profile-visit ads: they send people to the IG profile, not the site, so site clicks are near zero.

    Ad setRanSpendReachProfile visits$/visitCTRDMsSite clicksStatus

    Creators and partners

    From the Launch Tracker. Targets were due Oct 9-16.

    GroupTargetContactedSignedOwner
    Targets and tasks

    Targets vs where we stand

    Every game plan target. The Sep 29 column is the starting point.

    MetricAreaNowTargetBySep 29StatusOwnerWhat's behind it

    Tasks by owner

    Completed vs overdue (deadline passed, or events and PR off to a slow start).

    CompletedOverdue or slow start

    What's selling

    Paid orders Sep 23-Oct 16, revenue including tax.

    PlanOrdersCreditsRevenue

    Game plan timeline

    Status from tracker deadlines and owner updates.

    #TaskOwnerDueStatusTracker saysLatest update

    Pilates Social Club NYC · Midtown East, 201 E 56th St · FiDi, 91 Washington St